Guides

Run a campaign that still makes sense by post twenty.

The methods behind the product, written so they work with a spreadsheet too.

Guide
How do I plan a social media content rotation?
Plan a content rotation that alternates format, call to action and pillar across a run, with a worked eight-post example and a spreadsheet template.
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Guide
How do I stop repeating hashtags and headline figures across a campaign?
Keep a ledger of every hashtag and headline figure a campaign has used, and check each new draft against it before it goes out.
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Guide
How do I build a don't-say list and check every draft against it?
Build a list of claims your brand must not make, with the reason and the safe alternative for each, and check every social post against it.
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Guide
How do I run client approval for social posts without giving clients a login?
A client approval workflow for social media posts that needs no client account: what to send, how to record the decision, and what approval should not be.
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Guide
How do I plan a social media campaign as one body of work?
Plan a social media campaign as one body of work: the brief, pillars, rotation, drafts, checks, sign-off, schedule and measurement, in order.
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Guide
Why should I compare each post against my own median, and how?
Why each social media post should be judged against your account's own median rather than platform averages, and how to work that median out.
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