Guides

Run a campaign that still makes sense by post twenty.

The methods behind the product, written so they work with a spreadsheet too.

Guide
How do I plan social media posts so nothing repeats?
Plan social media posts so format, call to action and topic all alternate across a campaign, with a worked eight-post example and a spreadsheet template.
5 October 20265 min read
Read
Guide
How do I stop repeating hashtags and headline figures across a campaign?
Keep a ledger of every hashtag and headline figure a campaign has used, and check each new draft against it before it goes out.
5 October 20265 min read
Read
Guide
How do I build a blocked-phrases list and check every draft against it?
Build a list of claims your brand must not make, with the reason and the safe alternative for each, and check every social post against it.
5 October 20265 min read
Read
Guide
How do I run client approval for social posts without giving clients a sign-in?
A client approval workflow for social media posts that needs no client account: what to send, how to record the decision, and what approval should not be.
5 October 20264 min read
Read
Guide
How do I plan a social media campaign as a single piece of work?
Plan a social media campaign as a single piece of work: the brief, topics, the post plan, drafts, checks, sign-off, schedule and measurement, in order.
5 October 20265 min read
Read
Guide
Why should I compare each post against my own median, and how?
Why each social media post should be judged against your account's own median rather than platform averages, and how to work that median out.
5 October 20265 min read
Read
Guide
How do I find the best time to post for my own account?
Work out the best day and hour to post from your own account's results, not a generic chart, with a spreadsheet method and the rules that keep it honest.
5 October 20264 min read
Read
Guide
How do I decide when to label a social post as AI-generated?
When to label a social media post as AI-generated or altered, how to decide per post, and how to keep the decision consistent across a campaign.
5 October 20263 min read
Read
Guide
How do I check a social media post before it publishes?
A pre-publish checklist for social posts: reused hashtags and figures, platform limits, claims the brand must not make, approval and a last look before it goes out.
10 October 20263 min read
Read
Guide
How do I approve and publish social media posts from WhatsApp?
A WhatsApp approval workflow for social media: get each post for review as a message, approve or ask for changes in plain words, and publish with a confirmation tap.
5 October 20262 min read
Read
Guide
How do I compare what social media tools really cost in rupees?
A buyer's checklist for comparing social media management tools on real cost in rupees: dollar pricing, per-seat and per-brand billing, UPI, and what is metered.
5 October 20262 min read
Read
Guide
What do the terms in social media campaign management mean?
Plain-English definitions of campaign orchestration, content governance, share of voice, content rotation, vernacular marketing and other terms used in campaign work.
5 October 20264 min read
Read

Also here

Stop guessing what you already published.

Free to start. No card.

Start free See pricing

Run a campaign that still makes sense by post twenty.

How do I plan social media posts so nothing repeats?

How do I stop repeating hashtags and headline figures across a campaign?

How do I build a blocked-phrases list and check every draft against it?

How do I run client approval for social posts without giving clients a sign-in?

How do I plan a social media campaign as a single piece of work?

Why should I compare each post against my own median, and how?

How do I find the best time to post for my own account?

How do I decide when to label a social post as AI-generated?

How do I check a social media post before it publishes?

How do I approve and publish social media posts from WhatsApp?

How do I compare what social media tools really cost in rupees?

What do the terms in social media campaign management mean?

Also here

One campaign tool, three ways of working.

How CampaignFlow compares.

Stop guessing what you already published.